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House of Claw
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Brand Sponsorship & Media Kit

Partner with a Trusted Authority in Mental Performance for High-Performing People

Empowering athletes, parents, and professionals to outperform their fear and perform with confidence.

By the Numbers

Real reach across TikTok, Instagram & YouTube — data direct from account insights.

Combined Followers

201K

TikTok 130K + Instagram 69K + YouTube 2.5K

Total Likes

4.6M

TikTok

Total Views

512K+

Instagram 471K + YouTube 40.6K

Accounts Engaged

16.5K

Instagram

Audience by Gender

Instagram · Women make up the vast majority of the audience.

83.4%Women
Women83.4%
Men16.6%

TikTok audience skews similarly — 85% female.

Age Range

Instagram · Core audience spans 25–54.

13-1718-2425-3435-4445-5455-6465+

Views by Content Type

Instagram · Reels drive the overwhelming majority of reach.

Reels75.9%
Posts14%
Stories10%
Videos0%

@coachlain

TikTok

4.6M

Likes

130K

Followers

90

Following

Instagram

Business Account

69K

Followers

4,239

Profile Visits

216

Link Taps

YouTube

Coach Lain

2,561

Subscribers

18.1K

Monthly

+47

New (28d)

TikTok Key Metrics

Last 7 days

43.1K

Video Views

↑ +16.9K (64.4%)

328

Profile Views

1.9K

Likes

30

Comments

194

Shares

YouTube Key Metrics

Last 28 days

40.6K

Views

↑ +36.8K vs usual

178 hrs

Watch Time

↑ +148 hrs

2,561

Subscribers

↑ +47 (28 days)

18.1K

Monthly Audience

3,188

Realtime Views

Last 48 hrs

YouTube Audience by Gender

YouTube · A more balanced, male-leaning audience.

60.7%Men
Men60.7%
Women39.3%

YouTube Age Range

YouTube · Strong reach across 25–44 and a young teen segment.

13-1718-2425-3435-4445-5455-6465+

YouTube Watch Time by Device

Mobile dominates viewing.

Mobile phone72%
Tablet11.4%
TV8.7%
Computer7.6%

YouTube Top Geographies

Where viewers are watching from.

United States59.1%
United Kingdom3%
Canada2%
India1.7%
Germany1.6%

Audience Demographics

Three core pillars driving reach, engagement, and purchasing decisions.

Parents

Ages 30–55

The primary purchasers of gear, private coaching, and apparel.

Coaches

Ages 22–45

Decision-makers managing bulk program orders for entire gym facilities.

Athletes

Ages 18+ / Teens via parents

Active consumers driving engagement.

Main Audience Profile

18–55 year old females on Instagram

Services & Deliverables

Tailored Instagram-native campaigns built for conversion.

Sponsored Reels

30–60 second technical technique breakdowns or mental performance tips.

Instagram Story Sequences

3-frame sequence with direct sticker links for conversion.

Instagram Collaborations & Lives

Co-hosted live Q&A sessions focused on sports psychology or specialized drilling.

Past Sponsorship Videos

A look at recent branded content created for partners. Tap a video to play.

Let's Work Together

Tell us about your brand and goals — we'll follow up with a tailored proposal.